Marketing consent

Get a contact's marketing permission before you put them in a broadcast. That permission starts off, and without it no broadcast reaches them.

Why it is not optional

Ask for it for two reasons, and both of them matter:

• Legal. In Colombia, Law 1581 requires consent to process personal data for marketing. The record stores whether it was given, when, and through what.
• Practical. Meta rates the quality of your WhatsApp number. Sending marketing to people who did not ask for it raises blocks and reports, and a number in the red stops being able to send at all.

The three ways to ask

1. The opt-in link. Copy it from any contact's record and send it to them. It opens a public page explaining what they will receive, with a button to authorize.

2. A keyword on WhatsApp. Wrap records the permission on its own when the customer sends a message that is exactly an opt-in keyword:

acepto, si acepto, sí acepto, quiero recibir, quiero recibir ofertas, suscribir, suscribirme, alta, start.

Wrap replies with a confirmation that says how to opt out.

3. Your own web form. Collect the authorization in a form of yours and send it with the submission.

Opting out

The same rules work in reverse: Wrap withdraws the permission when the customer sends exactly one of these words:

stop, baja, cancelar, unsubscribe, darse de baja, dar de baja, no molestar, salir.

Wrap confirms once and leaves the door open in case they change their mind.

The match is the whole message

Wrap compares the whole message and never looks for the word inside it. The customer has to send exactly that, with whitespace and trailing punctuation stripped.

That is what stops "no, mejor mañana" or "para el stop de la esquina" from unsubscribing somebody by accident.

For the same reason, a bare sí does not opt anyone in: somebody answering an operator's yes/no question cannot be signed up for marketing as a side effect. Every keyword on the list is unambiguous about marketing.

Where it is enforced

Wrap enforces the permission in two places, and both of them for real:

• In broadcasts. Wrap filters every audience by consent, and there is no way to turn that off.
• When writing first on WhatsApp. A first message to a contact without consent does not go out, even if the draft is already written. Tick the checkbox on the draft to record their authorization right there and send it. See Writing first.

Where it shows

Check the permission in three places:

• On the contact record, with the date and the source.
• In their history, when they grant it and when they withdraw it.
• In the contacts-by-source report, which splits new contacts between those who consent and those who do not.

If the confirmation does not arrive

Wrap changes the permission before it replies anything. If the confirmation does not go out, the permission is recorded anyway: the confirmation is a courtesy.